This is my first VIP handbag organiser and its fantastic. This bag (its a bag in my mind as it has a strap) would be great for anyone, not just a mum. I have in mine, my purse, diary, hairbrush, various bits of makeup, two sets of keys, tissues, sunglasses, my 600ml Sigg bottle in the insulated bottle sleeve, babywipes, pens, suncream, mobile phone and room for more. There is a removable zip up bag that I put my lipstick, hairbrush and other girly things in. My purse and diary fit either side of the zip up bag and they are safe there as the zip up bag is secured in place with velcro. The bottle pocket is removable but still has its own place in the bag so it can be used for a baby bottle and you can use the space in the bag for your bottle. The outside pockets are great for maps, cameras leaflets, travel tickets and passports so its perfect for our holiday next week. The strap is great and I can use the bag with my JuJuBe Stroller straps on my pushchair which is very handy. All in all a great bag and well worth the money!